Challenge
Our clients came to us adamant about making a hotel site that could rival the best in the already competitive industry. The site had to be able to incorporate an uber-large database that contained loads of data and images but at the same time light enough to allow users to move quickly and easy enough to navigate around without confusion. A necessity for both the front and back-end users of the website.
Strategy
Experienced in dealing with hundreds of content management systems we found one ideal for the situation after some modifying and tweaking. Work involved building and compiling a database of over 40,000+ hotels, each with unique meta information and option for customizability. Entering data and making a user interface that could reach any user to their desired hotel in 2 clicks.
Results
Final results were better then expected. Not only did we manage to deliver what we promised but the search engines had loved the unique and uncluttered coding so much, that the site quickly moved up page ranks to the first page for many keywords in a matter of a few months. Including the almost impossible first page of Yahoo! search results for the keyword "hotel".
Related Information
- Visit website
- SEO keywords: hotel
- Internut's SEF software (customized)
