Her World was launching a new blog and challenged Internut to provide a little community and pull on the emotional strings of their target audience, showing that they understand what their female readers want.
Strategy
Mothers were the key target. Introducing the blog successfully involved educating mothers about its existence in a unique and memorable way. Since women in the target age demographic also have a sweet spot for chatting and discussing, presenting it in blog form that allowed open commenting and discussion was the main objective.
Creative & Execution
The website design had its own unique personality with floral patterns and a calming ambience. This was done to make readers feel comfortable and discuss openly.
Performance
Although specific results are confidential, the blog surpassed year-end traffic targets in a little over six weeks. As the only major consumer-centered blog for this niche, Her World maintained awareness and market share while the competition poured thousands into traditional advertising.
Related Information
- Visit website
- Customized blog software
